the briefing

Albert Mohler

Dr. R. Albert Mohler Jr. serves as president of The Southern Baptist Theological Seminary, the flagship of the Southern Baptist Convention, one of the largest seminaries in the world. Dr. Mohler helps Christians understand the underlying issues of this massive cultural shift and how to face the challenge of believing faithfully, living faithfully, and engaging the culture faithfully.
Our generation is lost to the truth of God, to the reality of divine revelation, to the content of God's will, to the power of His redemption, and to the authority of His Word. For this loss it is paying dearly in a swift relapse to paganism. The savages are stirring again; you can hear them rumbling and rustling in the tempo of our times. A whole generation is growing up with no awareness of regeneration by the Holy Spirit, a species without clear ideas about sin and sacrilege, a race for whom God and the supernatural are virtually eclipsed, individuals with no interest in the imago Dei, no eternal concerns.  —Carl F. H. Henry
The intellectual decision most urgently facing humanity in our time is whether to acknowledge or disown Jesus Christ as the hope of the world, and whether Christian values are to be the arbiter of human civilization in the present instead of only in the final judgment  of men and nations.
"An unbeliever is not simply an unbeliever at separate points; his antagonism is rooted in an overall philosophy which is according to the world?s tradition; thus is an enemy of God in his mind  and uses his mind to nullify or obviate God's word."

"The Christian can then teach the unbeliever that all wisdom and knowledge must take Jesus Christ as its reference point . The believer's thinking, just as the unbeliever's is grounded in a self-validating starting-point. This ultimate truth must be an expression
of God's mind; He alone speaks with unquestionable authority and self-attesting veracity. Thus Jesus categorically claimed to be the truth."   —Greg L. Bahnsen, Always Ready, pp. 67-69

Dr. Greg L. Bahnsen

"The unbeliever opposes the Christian faith with a whole, antithetical system of thought, not simply with piecemeal criticisms. His attack is aimed not merely at certain random points of Christian teaching, but at its foundation. The particular criticisms utilized by the unbeliever rest upon basic key assumptions which unify and inform his thinking. It is this presuppositional root which the apologist must aim to eradicate if his defense of the faith is to be effective."
"Because the unbeliever has such an implicit system of thought directing his attack on the faith,
the Christian can never be satisfied to defend the hope that is in him by merely stringing together isolated evidences which offer a slight probability of the Bible's veracity. Each particular item of evidence will be evaluated by the unbeliever's tacit assumptions; his general worldview will
provide the context in which the evidential claim is understood and weighed.
What one presupposes as to possibility will even determine how he rates probability."
Gordon Pennington is the Founder of Burning Media Group and serves as its Managing Director. Mr. Pennington began his career on Wall Street developing marketing communications for institutional investors and the emerging electronic banking services sector for Citicorp and serving as a consultant to both Chase Manhattan Bank and J.P. Morgan Bank. He then turned to fast growth consumer product markets, serving as Director of Marketing for Tommy Hilfiger, where he helped position it as the fastest growing menswear company in the world. Working with The United States Council on Economic Development, Mr. Pennington led the team to assist American CEO's in assessing emerging Soviet investment opportunities at the end of the Communist era. He has also managed marketing and strategy assignments and been Advisor to Apple Computer, British Airways, the CBS Television Network, the Coca-Cola Company, Equinox Fitness, Rollerblade, the Oxford Analytica, Meyado Investment Bank of London, the Ministry of Defence in the UK and the Jonathan Edwards Center at Yale University where he is also a board member. He serves as a Member of Advisory Board of Saber Seven, Inc. Mr. Pennington is a Trustee of The Universal Literacy Project and has gained a rich understanding of the significance of literacy as a fundamental civil right, with particular interest in the international educational setting. He has appeared on television and lectures in the United States and abroad where he has been a speaker on Media, Culture and Communications and other related subjects at Columbia University, Michigan State University, The University of Virginia, Universite de Montreal, McGill University, Guelph University, McMaster University, New York University, Yale, Princeton, Oxford and Cambridge University. He has also provided briefings on culture to The White House, members of Congress and the Senate in the United States and members of the British Parliament. Mr. Pennington is a founding board member and Vice President of charitable organizations, global advisor to The International Arts Movement and a member of the board of the Jose Limon Dance Company.

David Kupelian

Americans have come to tolerate, embrace and even champion many things that would have horrified their parents’ generation – from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today’s Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the
most stunningly brilliant and compelling marketing campaigns in modern history.
“The Marketing of Evil” reveals how much of what Americans once almost universally abhorred
has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America’s founding regarded as grossly self-destructive – in a word, evil.


Gordon Riddle Pennington, III

  C.f.h. Henry       r.A. Mohler     g.l. bahnsen

Christianity without a passion to turn the world
rightside up is not Biblical Christianity.
I n this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country.
For example, few of us realize that the widely revered father of the “sexual revolution” has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America’s $150 billion teen
market routinely infiltrate young people’s social groups to find out how better to lead children into ever more debauched forms of “authentic self-expression.”
Likewise, most of us mistakenly believe the “abortion rights” and “gay rights” movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually “sold” on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the “gay rights” movement which transformed America’s former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes  faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.
No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the
federal government to the public school system to the news media to the hidden creators of “youth culture,” nothing is exempt from
the thousand-watt spotlight of Kupelian’s journalistic inquiry.
In the end, “The Marketing of Evil” is an up-close, modern-day look at what is traditionally known as “temptation” – the art and science
of making evil look good.
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An institution has to decide, and it's not just an option it's a responsibility, how much diversity can be tolerated.

Humanity is involved in a massive universal conspiracy to supress the truth of God in unrighteousness. —R. Albert Mohler, Jr.